Last updated: 2 October 2026

Armadillo Immersive Marketing respects your privacy and is committed to protecting your personal information. This Privacy, Cookie & Accessibility Policy explains how we collect, use, store and protect personal information when you visit immersive3dtours.com, contact us or use our services.

It also explains how we use cookies and similar technologies and our approach to making our website accessible and usable by as many people as reasonably possible.

Our approach to privacy and cookies is designed to reflect the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR). We aim to follow the Web Content Accessibility Guidelines (WCAG) 2.2 Level AA when designing, maintaining and updating our website.

1. Who We Are

Armadillo Immersive Marketing
63 Woodland Road
Sawston
Cambridge
CB22 3DT
United Kingdom

Contact: Stuart Ward
Telephone: 07853 225329
Email: stuart@immersive3dtours.com

Armadillo Immersive Marketing is the data controller for personal information covered by this policy. This means we determine why and how your personal information is processed.

2. Information We Collect

Depending on how you interact with our website and services, we may collect the following information.

Information You Provide to Us

When you contact us through our website, email, telephone or another communication channel, we may collect:

your name;
company or organisation;
email address;
telephone number;
information contained in your enquiry or message;
information you provide in relation to a potential or existing project; and
other information you choose to provide to us.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

IP address;
browser type and version;
device type;
operating system;
pages visited;
date and time of visits;
referring website or source; and
information associated with cookies and similar technologies.

Some of this information may constitute personal data under UK data protection legislation.

3. How We Use Your Information

We may use personal information to:

respond to enquiries and requests;
provide information about our services;
prepare proposals, quotations and project information;
deliver and manage client projects and services;
communicate with existing and prospective clients;
maintain records of correspondence and business relationships;
administer, maintain and improve our website;
protect our website, systems and users against security threats;
diagnose technical problems;
understand how our website and services are being used where appropriate consent has been provided; and
meet our legal, regulatory and accounting obligations.

We do not sell your personal information.

4. Our Lawful Bases for Processing

Under UK GDPR, we must have a lawful basis for processing personal information.

Depending on the circumstances, we rely on one or more of the following:

Legitimate interests – where processing is reasonably necessary for our business activities, such as responding to business enquiries, maintaining client relationships, operating our website and protecting our systems, provided those interests are not overridden by your rights and interests.

Contract – where processing is necessary to take steps at your request before entering into a contract or to fulfil a contract with you.

Consent – where you have given us clear permission to process information for a particular purpose, including where consent is required for non-essential cookies or similar technologies.

Legal obligation – where processing is necessary for us to comply with a legal or regulatory requirement.

Where we rely on consent, you can withdraw that consent at any time.

5. Contact Forms and Enquiries

Our website provides facilities through which you can contact us.

Information submitted through a contact form may include your name, company, telephone number, email address, enquiry type and the contents of your message.

We use this information primarily to respond to your enquiry and, where appropriate, take steps towards establishing a business relationship or providing our services.

A link to this Privacy, Cookie & Accessibility Policy is provided alongside the contact form so that you can understand how your information will be handled.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Cookies are small files or pieces of information placed on or accessed from your device when you visit a website. They can perform essential functions, remember preferences, provide functionality and, where applicable and consented to, help understand how websites and embedded services are used.

We use CookieYes to manage cookie consent.

CookieYes is configured to prevent non-essential technologies from operating before the appropriate consent has been provided.

Necessary Cookies

Necessary cookies support essential website functionality, security and consent management. These technologies may operate without consent where they meet the applicable PECR exemption.

Cookies identified on our website include:

cookieyes-*
Domain: immersive3dtours.com
Duration: 1 year
Category: Necessary
Purpose: Used by CookieYes to manage and remember visitors’ cookie consent preferences.

wpEmojiSettingsSupports
Domain: immersive3dtours.com
Duration: Session
Category: Necessary
Purpose: Used by WordPress to determine whether a visitor’s browser supports the display of emojis correctly.

__cf_bm
Domain: .my.matterport.com
Duration: 1 hour
Category: Necessary
Purpose: Set by Cloudflare in connection with embedded Matterport content and used to support Cloudflare Bot Management and security.

Functional and Embedded Content Technologies

Our website includes embedded Matterport 3D virtual tours.

Matterport content is delivered through an iframe hosted by Matterport. Technologies operating within that iframe may originate from Matterport or services used by Matterport rather than directly from Armadillo Immersive Marketing.

Our cookie scanning has identified:

sc_anonymous_id
Domain: my.matterport.com
Duration: Persistent / as determined by the provider
Category: Functional
Purpose: Associated with embedded third-party content delivered through the Matterport environment. It supports functionality within the embedded experience.

Matterport may also use:

ajs_anonymous_id
Domain: my.matterport.com / Matterport domain
Category: Analytics / Functional, depending on its use
Provider: Matterport / Segment
Purpose: Used in connection with the Matterport embedded player to distinguish anonymous visitors and understand interactions with the embedded experience.

Where these technologies are not strictly necessary, CookieYes is used to manage them according to the visitor’s consent preferences.

Because third-party services can change the technologies they use, we periodically re-scan the website using CookieYes and update this policy where necessary.

7. Analytics and Marketing Cookies

At the date of this policy, our CookieYes scan has not identified standard Google Analytics or advertising cookies operating directly on the website.

We do not therefore currently list Google Analytics, Google Ads, Meta Pixel or similar advertising technologies as cookies used by Armadillo Immersive Marketing.

If analytics, advertising or other tracking technologies are introduced in the future, we will update our CookieYes configuration and this policy as appropriate.

Where consent is legally required, such technologies will not be activated until consent has been obtained.

When you first visit our website, you are presented with a CookieYes consent banner that allows you to manage your preferences.

You can accept or reject non-essential cookies and technologies and choose between the categories made available through the consent tool.

You can subsequently change or withdraw your consent using the cookie settings facility available on our website.

Strictly necessary cookies cannot normally be disabled through our consent tool because they are required for essential website functions, security or management of your cookie preferences.

You can also control or delete cookies through your web browser settings. Disabling certain technologies may affect the operation of some website features, particularly embedded third-party content such as Matterport 3D virtual tours.

We may use trusted third-party suppliers to help operate our business and provide our services.

These currently include:

Fasthosts – website hosting and associated infrastructure.

HubSpot – customer relationship management (CRM) and associated business information management.

Microsoft / Outlook / Microsoft 365 – business email, communication and associated services.

CookieYes – cookie consent management.

Matterport – delivery of embedded 3D virtual tours and related functionality.

Cloudflare – security and bot-management functionality associated with services including embedded Matterport content.

Segment – analytics technology that may be used within Matterport’s embedded environment.

These organisations may process information on our behalf or, depending on the service and circumstances, as independent data controllers.

We may also disclose information where required by law, regulation, court order or a competent authority.

We do not sell personal information to third parties.

10. International Data Transfers

Some of the service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place as required by UK data protection legislation.

These safeguards may include transfers to countries covered by UK adequacy regulations or the use of approved contractual safeguards and other appropriate measures.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legitimate business, security, accounting and legal requirements.

Our general retention approach is:

Enquiries and Contact Forms

Information retained on the website server following a contact-form submission is normally deleted within 15 to 30 days once it has been safely routed to the appropriate business system.

Correspondence retained within secure email or CRM systems will normally be kept for 1 to 2 years, depending on the nature of the enquiry and whether an ongoing business relationship develops.

Customer and Project Records

Information relating to active customers and projects is retained for the duration of the business relationship.

Relevant records may subsequently be retained for 1 to 3 years following the end of the relationship or inactivity where reasonably necessary for business continuity, handling queries, service history or potential disputes.

Certain financial, contractual or other records may need to be retained for longer where required by law.

Server and Security Logs

General website and application logs may normally be retained for approximately 30 to 90 days for security, troubleshooting and website administration.

Security and audit records relating to significant security events may be retained for up to 12 months where necessary for security monitoring and investigation.

Cookies

Cookies are retained for the duration shown in our cookie information or until deleted by you, withdrawn through the consent mechanism or removed automatically by your browser or the relevant service.

12. Data Security

We take reasonable technical and organisational measures to protect personal information against accidental or unlawful loss, alteration, disclosure, misuse or unauthorised access.

These measures include appropriate website and account security, access controls, trusted hosting and technology providers, and limiting access to personal information where appropriate.

No method of electronic transmission or storage can be guaranteed to be completely secure.

13. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights over your personal information.

These may include the right to:

access the personal information we hold about you;
correct inaccurate or incomplete information;
request deletion of your personal information in certain circumstances;
restrict processing of your information in certain circumstances;
object to processing, particularly where we rely on legitimate interests;
data portability in certain circumstances;
withdraw consent at any time where processing is based on consent; and
raise concerns about how your personal information is being processed.

These rights are not absolute and may depend on the circumstances and the lawful basis under which information is being processed.

To exercise your rights, please contact:

Stuart Ward
Armadillo Immersive Marketing
63 Woodland Road
Sawston
Cambridge
CB22 3DT

Email: stuart@immersive3dtours.com
Telephone: 07853 225329

We may need to verify your identity before responding to certain requests.

14. Complaints

If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to address the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Information about making a complaint is available from the ICO.

15. Children’s Privacy

Our website and services are intended primarily for businesses and adults and are not designed to knowingly collect personal information from children.

If we become aware that personal information relating to a child has been collected inappropriately, we will take reasonable steps to delete it.

16. Third-Party Websites and Embedded Content

Our website may contain links to third-party websites and embedded content provided by external services.

Third-party websites and services operate under their own privacy and cookie policies. Armadillo Immersive Marketing does not control how independent third parties process personal information when you interact directly with their services.

We encourage you to review the relevant privacy information provided by those organisations.

17. Changes to This Policy

We may update this Privacy, Cookie & Accessibility Policy periodically to reflect changes to our website, services, technology, suppliers, accessibility improvements or legal obligations.

The date at the top of this page indicates when the policy was last updated.

We may also carry out a new cookie scan when significant new website functionality or third-party services are introduced.

18. Accessibility

Armadillo Immersive Marketing is committed to making immersive3dtours.com accessible and usable by as many people as reasonably possible, including people with disabilities.

We aim to follow the Web Content Accessibility Guidelines (WCAG) 2.2 Level AA when designing, maintaining and updating our website.

We aim to make the website reasonably accessible so that visitors can:

navigate and use the website using a keyboard where applicable;
access content using commonly used assistive technologies;
zoom and resize content without unnecessary loss of information or functionality;
understand the structure of pages through appropriate headings and content organisation;
identify links, buttons and other interactive elements;
access meaningful alternative text or descriptions for relevant visual content where appropriate; and
use forms and other interactive website features as accessibly as reasonably possible.

Third-Party and Matterport Content

Our website includes third-party content and interactive services, most notably Matterport 3D virtual tours.

The accessibility of some third-party content may be outside our direct control. We cannot therefore guarantee that every element of third-party embedded content meets WCAG 2.2 Level AA.

Where reasonably practicable, we aim to provide supporting information or alternative ways of accessing relevant information so that visitors are not unnecessarily dependent upon navigating an interactive 3D environment.

Continuing to Improve Accessibility

Accessibility is an ongoing process. We continue to review the accessibility of our website and aim to address identified accessibility issues as the website develops.

We also review accessibility when making significant changes to the website, introducing new functionality or adding third-party services.

If you experience difficulty accessing any part of our website, encounter an accessibility problem or require information in an alternative format, please contact us.

We welcome accessibility feedback and will consider reasonable steps that can be taken to improve access to our website and information.